MEDIA AND INFORMATION LANGUAGES

Explain the quote, “Language is a source of misunderstanding”.

                Language is a source of misunderstanding because it comes in different forms and other people might misinterpret the words we say. It is used in different kinds of communicating therefore, other people may have different definition of words.

Does the user’s own background/experience affect the interpretation of the message?

                Yes, some people own interpretation may affect their background. It may also be caused by their own experiences. It may be their own stock knowledge.

Is it possible that a different individual derives a different meaning from the message? Explain

                Yes, every individual may have own interpretation in a specific message. Some people have different beliefs and perspectives that can affect the meaning of the message.

SAMPLE ADVERTISEMENTS 

Component	Ponds	Ferdie Marco	Mayon
Target Audience	People	People in Marikina City	Tourists
Sender/Author	Unilever	Ferdie Marco	Cyrel Francis Chan
Purpose	To get enegized skin	To make people vote him and to give breakfast	To encourage tourists to visit the Mayon Volcano
Key Content	Title	Free breakfast	There are ATV service providers in the area
Form/Style	Xian Lim promotes the product.	He promote himself by showing his face.	Fun and exciting pictures of Mayon.
Medium/ Format	Advertisement/Bulletin	Facebook	Internet

POLITICIAN SCENARIO

QUESTIONS	ANSWERS
Predict how this event will be covered by television, radio, print, and Internet?	They will cover the news by using television to screen the news live, the radio to interview a specific person, the radio and internet to get opinions from other witnesses.
How are the presentations of facts may vary from medium to medium?	There will be reporters that will go to the actual place of the event so that they can screen or telecast live the actual news to other people.
How are the codes and conventions vary from medium to medium?	In the television, we can see the actual event, in the radio we can just hear it. In the internet we cannot just see the news live but also get to see the opinions of other people.
How much of these differences will be based on the unique characteristics of the medium?	It depends on the way of presentation because it affects the message itself and can make differences in showing the facts to people.

If you will be a reporter, are you going to use the conventional way of how the each media will broadcast the given scenario?

                Yes, so that the audience that will hear and watch my news will not be confused with the report given. Also, so I can assure that my news is reliable and right.

What will you do to not make your report boring? Elaborate your answer

                I will present realistic news and give also my self-opinion and what other people think and say about the news. I can also present the news by making it a song.

Would you exaggerate some elements in your report to make it interesting? Why?

                Yes I can, but I must not over exaggerate the facts and important situations so that the people won’t get confused about the report and make sure that it’s still credible and reliable.

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